Marketing
Here you will find information on how you can use the BASTA system in your marketing.
In our marketing manual (Only available in Swedish) you will find information and inspiration on how you can market that your company is connected to the BASTA system and your registered products. In our graphic guidelines (Only available in Swedish) you will find information on how you can use logos and which colors to use
Further down the page you can download our logos, stickers and posters.
Marketing manual
Do you want to show off the rating level of your products or that you are connected to the BASTA-system?
Here you will find our stickers with QR codes, different templates with messages and various examples of how you can market your sustainable product choices. You can download it via the link below.
Graphic guidelines
In our graphic guidelines, you who use our grading logos will receive guidance and concrete tips on how you can and may use them.
Read more about all the grade levels and how to use the different logos for each grade.
Download
Companies connected to the BASTA system have the right to show that they are part of the BASTA-system and also referring to their
registered products meets one of the BASTA system’s grades or product groups (ELECTRONIC) in:
- Product documentation and catalogues
- Direct connection to the product (for example, on shelf edges or in the web shop)
- Annual report of the company
- In other types of media as for example ads in magazines, newsletters or social media).
Companies that have joined the BASTA system have the right to use BASTAonline AB’s trademarks, for the BASTA system, grades,
and product groups, in accordance with BASTA’s graphic profile.
If the company is advertised as being connected to the BASTA-system, one of the following must be met:
- The logotype of BASTA-system and a link to the company page at BASTAonline
- Sticker with a QR-code to the company page at BASTAonline
- In text is written:
The company is connected to the BASTA-system and has registered products, see BASTAonline.se for current declaration status
Companies that are connected to the BASTA system do not have the right to use or register a trademark, article/product name or company name that can be confused with BASTAonline's trademarks.
To show your commitment and that your company is connected to the BASTA system, you can use our ready-made sticker templates. The QR code leads the reader to the company page here on the BASTA website.
Once you have downloaded the sticker (via the link below) and your QR code (via our company register), you can open the sticker file in Adobe Acrobat Reader and click on the place where the QR code should be inserted and then select your downloaded QR code. Then just save the sticker and start using it.
We have produced a poster that you as a connected company can use in your marketing.
It is a poster where you can insert the QR code to your own company page. You can download your unique QR code via your company page which you can find via our search function or the company register.
The poster is available in three formats
- A3 portrait, link to the file
- A3 landscape, link to the file
- 16:9 for PowerPoint, link to the file
Stickers: Download stickers-package (zip)
Once you have downloaded the Poster and your QR code, you can open the poster file in Adobe Acrobat Reader and click on the location where the QR code should be inserted and then select your downloaded QR code. Then just save the poster and start using it.
Read BASTA's marketing manual to see how you can use the stickers.
Companies connected to the BASTA system have the right to show that they are part of the BASTA-system and also referring to their
registered products meets one of the BASTA system’s grades or product groups (ELECTRONIC) in:
- Product documentation and catalogues
- Direct connection to the product (for example, on shelf edges or in the web shop)
- Annual report of the company
- In other types of media as for example ads in magazines, newsletters or social media).
Companies that have joined the BASTA system have the right to use BASTAonline AB’s trademarks, for the BASTA system, grades,
and product groups, in accordance with BASTA’s graphic profile.
If products are marketed as registered in the BASTA system, one of the following formulations must be used:
- Grade logotype and link to the article page at BASTAonline
- Grade logotype and QR-code to the article page at BASTAonline
- In text is written:
”Product name” is registered in the BASTA-system and fulfils the grade XXXX, see BASTAonline.se for the product’s current
registration status.
The grade logos are available in portrait and landscape format for the BASTA system's five grades and the ELECTRONICS product group.
If the trademarks are used incorrectly, the following action will be taken: Correction of the use will be required within a given time frame. The length of the time frame will be assessed and set depending on the type and extent of the incorrect use. If correction is not made, the company's products will be depublished.
Companies may not claim that the articles/products are environmentally friendly, environmentally friendly or equivalent, since the BASTA system does not take into account other environmental aspects such as lifespan, energy performance, etc.
Versions of the logo
The BASTA system's grade logos are available in three versions, portrait, landscape and with a QR code for the article page. The version with the QR code should be used first as it provides the most transparency.
Retailers & Webshops
Companies that are not affiliated but that sell products registered in the BASTA system, such as building materials retailers and other interested parties, may display registered products in stores (physical or digital) by displaying the BASTA system logos on shelves or in the Webshop.
Contact us for more information.
Reference to the BASTA system
If information about a product's criteria fulfillment is used without showing the rating level, reference must be made to the information coming from the BASTA system by using the "POWERED BY BASTA" logo or linking to that product's own article page.
Brief introduction to the BASTA system
If you want to write about or refer to the BASTA system, we have prepared a short text here as inspiration.
"The BASTA system is an environmental assessment system with the aim of phasing out substances with hazardous properties from building and construction products. The system is aimed at anyone who wants help to make informed product choices. The assessment of the products is carried out by the manufacturers, as they have the best knowledge of product content. BASTAonline AB then conducts regular audits of connected companies to ensure quality.
Depending on which of BASTA's criteria for environmental and health hazards are met, the product receives one of the following grades: BASTA, BETA or DECLARED. Information about connected companies and registered products is freely available for all to see at www.BASTAonline.se/en.
On our website, each product has a unique page where the grade together with information about which criteria are met are displayed, on these pages there is also information about optional criteria areas and the connection to building certifications."
